Millions of Chinese may soon wake up to New Zealand dried fruits including feijoa, on their morning porridge, as a Waiuku company launches a New Zealand-to-China direct dried fruit sachet delivery service.
DryNZ, the Waiuku company behind premium tea brand Ti Ora, is launching a range of specially designed dried fruit granules with pure NZ manuka honey powder tailored for the Chinese market that will be delivered door to door through popular online social networking site WeChat. The innovative service is intended to be up and running for Chinese New Year 2020 on 25 January or soon after.
Congee, or Chinese rice porridge, is one of the most popular breakfasts in China. DryNZ expects this is where most of their fruit and vegetable granules will be used – as a hot drink, topping for breakfast foods, as well as in smoothies, fruit teas and snack foods.
The granules – including apple, blackcurrant, feijoa, kiwifruit, lemon and peach – are dried from fresh New Zealand produce.
